The answer is simple: websites in the top 3 positions on Google receive approximately 75% of the total visits. If your site doesn't appear in the top positions, no matter how fantastic your products are, no one will see them.
The advantages of relying on a professional SEO consultant are many, including:
SEO is the means to convince Google to bring your site to everyone's attention.
I repeat once again: content is necessary to carry out an SEO campaign.
If your company does not fit the cases I have illustrated earlier, you most likely shouldn't worry about paying for an SEO contract.
A semi-annual SEO contract provided by me includes, in brief:
Every month, a general technical analysis must be performed to check for new code-level errors. Starting from the third month, a monthly positioning analysis must also be carried out to monitor progress.
There are no guarantees when it comes to SEO.
Do not trust anyone who claims to guarantee positioning, traffic, or anything else. And, above all, do not trust anyone who claims to be a Google Partner (it doesn't exist for SEO).
At this page, you can read an article by Google on how to choose a professional SEO consultant.
Not all web agencies deal with SEO. And often, even those that do, do not have an expert SEO professional taking care of the client's needs.
Usually, 5-6 months is the ideal time to really start seeing results. Organic traffic from Google is not achieved overnight: it takes time.
SEO stands for "Search Engine Optimization," and it involves improving elements of a website to make it appear in a better position in the "organic" search engine results (primarily Google).
"Organic results" are the non-paid listings that Google and other search engines display whenever someone makes a search.
For most searches, usually only the top 10 organic results appear on the first page of the results, making the competition for these positions very high.
When done correctly, SEO involves improving both "on-site" and "off-site" factors to convey "relevance, authority, and trust" to search engines.
When a site is seen as relevant, authoritative, and trustworthy by search engines, its overall positioning increases.
SEO optimization includes all practices to modify your website (code, content, etc.) with the aim of making it compliant with Google's guidelines and having a better position in search results.
Google's Starter Guide to Search Engine Optimization defines it as follows:
Search Engine Optimization (SEO) often involves making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results.
In practice, optimization is what makes your website truly useful for your business, allowing it to be found by search engines with the keywords you target.
Google decides the positioning of websites in search results by considering various factors.
By positioning, we mean all the activities (optimization, link building, etc.) aimed at improving the site's position on Google.
It is a very complex endeavor that requires a diverse set of skills and a deep understanding of the main factors involved in the search algorithm.
For an answer, let's turn to Wikipedia:
Indexing is the inclusion of a website or blog in a search engine's database. The indexing of a website, in other words, is the way the site is acquired and interpreted by search engines and then appears in their response pages to user queries on the web.
Search engines (not only Google, there are also Yahoo, Bing, Baidu, Yandex, etc.) automatically index every page published on the web, although it may take some time.
Indexing is, therefore, automatic and free. Do not trust anyone who asks for money to index your website.
Search engines evaluate millions of web pages in real-time and return the best results in a fraction of a second. This result requires the use of extremely complex analysis algorithms.
These algorithms take into account the content of each domain and page, titles, meta tags, age, number, and nature of links, social signals, and hundreds of other factors.
As a result, search engine optimization is a very complex endeavor, requiring a diverse set of skills and a deep understanding of the main factors involved in the search algorithm.
The positioning algorithm used by Google is secret and constantly evolving. Do not trust anyone who guarantees, 100% and in a short time, the first position!
In this page, you will find an article by Google on how to find a professional SEO consultant: https://support.google.com/webmasters/answer/35291?hl=it
Here is an article on Forbes that explains in detail the reasons (in English): Why The Best SEO Firms Don't Offer Guaranteed Results
As trendy as it is to say, no. SEO is not dead.
SEO is still a vital part of online marketing, and unless the way we search for content changes drastically, it will be for a long time.
Companies looking for immediate leads and conversions may overlook SEO in favor of more direct and targeted approaches like Google Ads and Facebook Ads, but companies that invest in SEO do so for the long term.
SEO is actually more cost-effective than Ads in terms of costs.